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B2B Market Analysis Resources
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Market Sizing
TAM, SAM, SOM: What's the Difference?
TAM, SAM, SOM, and market share are ways to break down and understand a company’s revenue opportunity for a product or service. This framework helps companies identify their market opportunity.
Scalepath Staff
April 9, 2022
Market Sizing
The Scalepath 4C TAM Framework™
The Scalepath 4C TAM Framework™ helps B2B companies define and capitalize on their TAM by exploring four aspects of the market: Customer Potential, Customer Value, Capabilities and Constraints.
Ryan Detwiller
March 24, 2022
Market Analysis
How to Map Sales Territories Based on Market Data
Here's how to use market data to build fair and equal sales territories without the the time, expense, or bias of a manual process.
Scalepath Staff
January 29, 2022
Case Study
Squashing Market Myths: Paul Osmond at 6Sense
Scalepath Staff
March 17, 2022
Case Study
Why Market Intelligence Matters: Alex McDonnell at Airtable
Scalepath Staff
March 17, 2022
Case Study
Making TAM Actionable: Aaron Dun at CareAcademy
Scalepath Staff
March 17, 2022
Market Analysis
An Introduction to Market Opportunity Analysis
Scalepath Staff
October 31, 2021
Market Sizing
Hiring a Market Sizing Consultant: Three Things to Know
Scalepath Staff
October 31, 2021
Market Sizing
What is Market Sizing?
Scalepath Staff
October 31, 2021
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