Good data is key to a strong market sizing TAM model. Using poor data will lead to inaccurate models and potentially poor business decisions. So what should you look for instead?

Whether you’re developing a go-to-market strategy or presenting to investors, the process of calculating your bottom-up and top-down Total Addressable Market (TAM) gives you a deeper understanding of your market and stands as a cornerstone for your strategy.

If you’re at all involved with bringing new products to market, expanding to new markets, or understanding market share, market sizing will be on your mind - or at least, it should be.

TAM, SAM, SOM, and market share are ways to break down and understand a company’s revenue opportunity for a product or service. This framework helps companies identify their market opportunity.

Before companies enter new markets or investors decide to buy in to a business, they need to answer two key questions: How large is the market for this product or service?, and How fast is that market growing? A TAM model can do both.

Market research tools help you understand your market and allow you to better size company opportunities. Here are 11 tools you can use.

‍Your Total Addressable Market or TAM is the total possible demand for your product or service. In this post, we give a rundown of how to calculate TAM, SAM and SOM for a B2B SaaS product.

Three of the most important factors in hiring a market sizing consultant, and a new alternative: Scalepath's B2B market sizing and segmentation software.

The Scalepath 4C TAM Framework™ helps B2B companies define and capitalize on their TAM by exploring four aspects of the market: Customer Potential, Customer Value, Capabilities and Constraints.