How large is our market, and how fast is it growing?
What are the key drivers of the market's growth?
Are these market opportunities large enough to pursue?
How is our opportunity segmented across geos, verticals, and company sizes?
Where are we over- or under-penetrated?
Are we positioned to capture our target market?
The Scalepath market sizing approach
Our 'software plus expert' approach creates TAM models in a fraction of the time and cost of traditional approaches. We use the same core elements for every project, tailored to your unique business and market.
We use the same frameworks and techniques as leading consulting firms, designed to be clear, easy to follow, and customized to your business. We offer one of our frameworks as a free download, so you can try it for yourself.
We source our data from national agencies, ensuring every business is counted, then layer in proprietary data modeling to better fit the current market and your business. Wherever possible, we triangulate from multiple sources for added reliability.
You don't have time for another research report that simply sits on a shelf. Our work will help you answer real questions about the market, and give you the data-driven insights you need to move your business forward.
Let's make B2B TAM easy
Getting a real view of your market used to mean either weeks of messy spreadsheets and questionable data sources, or contracting it out to expensive consultants. Not anymore.
Scalepath's 'software + expert' approach enables you to understand your market dynamics and make better, faster decisions backed by real data.
Start with a market sizing workshop to identify the customers in your TAM and your revenue model
Build a custom market model, segmented by market opportunity, revenue, company size, geo, and more
Access our team of market sizing experts at any time