B2B TAM and Market Sizing

Get a clear view of your TAM, SAM, SOM and growth dynamics

We help B2B companies build total addressable market (TAM) models they can trust in minutes, not weeks or months.

While every company is unique, we take a proven approach to market sizing models that meets the needs of the board, investors, and executives alike.

More importantly, the model becomes an asset that can help you make better growth decisions for years. TAM is also the foundation of deeper market opportunity analysis.
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Answer key questions with a B2B TAM study:

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How large is our market, and how fast is it growing?
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What are the key drivers of the market's growth?
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Are these market opportunities large enough to pursue?
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How is our opportunity segmented across geos, verticals, and company sizes?
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Where are we over- or under-penetrated?
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Are we positioned to capture our target market?

The Scalepath market sizing approach

Our 'software plus expert' approach creates TAM models in a fraction of the time and cost of traditional approaches. We use the same core elements for every project, tailored to your unique business and market.
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Proven Framework

We use the same frameworks and techniques as leading consulting firms, designed to be clear, easy to follow, and customized to your business. We offer one of our frameworks as a free download, so you can try it for yourself.
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Reliable Data

We source our data from national agencies, ensuring every business is counted, then layer in proprietary data modeling to better fit the current market and your business. Wherever possible, we triangulate from multiple sources for added reliability.
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Action Oriented

You don't have time for another research report that simply sits on a shelf. Our work will help you answer real questions about the market, and give you the data-driven insights you need to move your business forward.
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Let's make B2B TAM easy

Getting a real view of your market used to mean either weeks of messy spreadsheets and questionable data sources, or contracting it out to expensive consultants. Not anymore.

Scalepath's 'software + expert' approach enables you to understand your market dynamics and make better, faster decisions backed by real data.
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Start with a market sizing workshop to identify the customers in your TAM and your revenue model
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Build a custom market model, segmented by market opportunity, revenue, company size, geo, and more
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Access our team of market sizing experts at any time
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Featured Market Sizing Resources

Credible insights for critical moments

Understanding your total market opportunity and best opportunities for growth is a critical for:
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Go-to-market strategy

Build your strategy by understanding the ideal verticals, geos, and channels in your total market opportunity
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New market entry

Compare opportunities and gain confidence in your approach before entering any new market.
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Raising capital

Communicate your TAM, SAM, and SOM to investors with a credible bottom’s up approach

Goodbye market mystery. Hello market science.

Transform your TAM model from a static, point-in-time view, into a true decision support platform that helps drive better decision making. Let's get started.
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