Scalepath helps B2B companies grow by understanding their market size, growth dynamics, and best opportunities to capture new revenue.
B2B technology companies often have a challenge identifying their true TAM, as many of the traditional hard market constraints don't look the same as they do for companies with physical locations. SaaS companies find it even more challenging, as they don't ship physical products.
But a good understanding of TAM enables companies to work from first principles as they drive strategic growth.
Whenever we're onboarding a new user with Scalepath, we use the 4C TAM Framework™ to help identify their TAM, SAM, and SOM. The 4C approach helps clients build a view of their market and drive conversations about where to invest for growth.
Here's a quick overview of the framework, and how it's an improvement on traditional approaches to TAM analysis for B2B companies.
The framework covers four areas:
We've found this process so valuable that we're opening up our workshops to non-software users as well. If you're interested in running a workshop for your organization, connect with us here.