B2B Market Opportunity Analysis

Identify and capture your best B2B market opportunities

We help B2B technology companies identify their best market opportunities, avoiding dead-ends and distractions.

There's a lot to consider when entering a new market: size, spend dynamics, competition, alignment with your current markets and products, and much more.

With Market Opportunity Analysis, you can make sense of the data, building a clear view of the best markets to tackle based on your unique business and the relevant aspects of the markets you're investigating.
Scalepath Market Opportunity Analysis chart

Market opportunity analysis helps:

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Target the ideal next geos for your company to enter
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Pinpoint risks and opportunities before market entry
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Spot new product opportunities
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Understand how buyer needs and preferences vary
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Identify your most attractive market verticals
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Get early willingness to pay, buying channels, and likelihood to buy signals

Opportunity analysis begins with TAM

Our 'software plus expert' approach enables B2B companies to size their market, a key input in market opportunity analysis, in a fraction of the time and cost of traditional approaches. We use the same core elements for every project, tailored to your unique business and market.
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Proven Framework

We use the same frameworks and techniques as leading consulting firms, designed to be clear, easy to follow, and customized to your business. We offer one of our frameworks as a free download, so you can try it for yourself.
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Reliable Data

We source our data from national agencies, ensuring every business is counted, then layer in proprietary data modeling to better fit the current market. Wherever possible, we triangulate from multiple sources for added reliability.
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Action Oriented

You don't have time for another research report that simply sits on a shelf. Our work will help you answer real questions about the market, and give you the data-driven insights you need to move your business forward.

Build a foundation with Scalepath

Understanding your total addressable market is critical to understand your market opportunity.
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Go-to-market strategy

Build your strategy by understanding the ideal verticals, geos, and channels in your total market opportunity
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New market entry

Compare opportunities and gain confidence in your approach before entering any new market.
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Raising capital

Communicate your TAM, SAM, and SOM to investors with a credible bottom’s up approach
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You can do it. Scalepath can help.

Getting a real view of your market used to mean either weeks of messy spreadsheets and questionable data sources, or contracting it out to expensive consultants. Not anymore.

Our 'software + expert' approach enables you to understand your market dynamics and make better, faster decisions backed by real data.
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Start with a market sizing workshop to identify the customers in your TAM and your revenue model
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Build a custom market model, segmented by market opportunity, revenue, company size, geo, and more
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Access our team of market sizing experts at any time
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Goodbye market mystery. Hello market science.

Transform your TAM model from a static, point-in-time view, into a true decision support platform that helps drive better decision making. Let's get started.
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