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A market model is a view into a market: the customers, products, and revenue structure for a specific business.

Most companies use a single market model if they sell similar products to similar customers. As businesses become more complex, additional market models are useful.

We can provide access to a non-editable sample market model in our free Sanbox plan.

We take a 'software+expert' approach, so custom TAM models are only available on a paid plan.

It's free to get started with a Sandbox account. Paid plans currently start at $4,900. You can view full pricing information here.

Yes - you can upgrade any time. Just get in touch with our customer support team and they'll help you with the process.

You can cancel your subscription any time. You'll have access to the platform for the remainder of your subscription period.

Yes - we love agencies and consultants! Contact us for pricing and ways to work together.

We offer discounts to non-profits, social enterprises, educators and accelerators. If that describes you, please contact us.

Often, TAM analysis starts in a sales database, but we think that's the wrong approach. These databases double-count many companies and, depending on industry, misses even more.

We source primary data from national agencies, such as the US Census Bureau and Stats Canada, or global organizations such as the UN—organizations tasked with counting and categorizing every business annually. We then apply proprietary machine learning models to build forecasts, generate insights across geos, and apply it to our users' contexts.