Scalepath Staff

TAM and ICP both describe potential customers, but they answer completely different questions. And when growth-stage B2B companies blur the line between them, it leads to unfocused strategy, wasted resources, and missed opportunities.Let's clarify the distinction and show you how to use each one effectively.

Good data is key to a strong market sizing TAM model. Using poor data will lead to inaccurate models and potentially poor business decisions. So what should you look for instead?

Whether you’re developing a go-to-market strategy or presenting to investors, the process of calculating your bottom-up and top-down Total Addressable Market (TAM) gives you a deeper understanding of your market and stands as a cornerstone for your strategy.

If you’re at all involved with bringing new products to market, expanding to new markets, or understanding market share, market sizing will be on your mind - or at least, it should be.

TAM, SAM, SOM, and market share are ways to break down and understand a company’s revenue opportunity for a product or service. This framework helps companies identify their market opportunity.

Market intelligence creates the clarity of vision your company needs to execute. Learn actionable steps in this interview about how to uncover hidden market opportunities.

Before companies enter new markets or investors decide to buy in to a business, they need to answer two key questions: How large is the market for this product or service?, and How fast is that market growing? A TAM model can do both.

How can you bring insight from your market sizing analysis to product and go-to-market decisions? Learn how CareAcademy used its TAM to inform GTM strategy.

Here's how to use market data to build fair and equal sales territories without the the time, expense, or bias of a manual process.

Learn how companies are using market sizing data to grow their business, featuring an interview with competitive intelligence expert Paul Osmond.

Market research tools help you understand your market and allow you to better size company opportunities. Here are 11 tools you can use.

The Scalepath TAM framework provides a way to size a B2B (business-to-business) market opportunity segmented by business size and market vertical.

Market opportunity analysis is a critical exercise when companies are trying to decide whether or not to enter a new market—or exit markets they are already in. This involves studying the size of the market, the competition, and the potential for success.

In order to build a Total Addressable Market (TAM) analysis, you need high quality market data. Fortunately, there’s more data available than ever before. The downside: that data can be difficult to find and correlate with other supporting data.

‍Your Total Addressable Market or TAM is the total possible demand for your product or service. In this post, we give a rundown of how to calculate TAM, SAM and SOM for a B2B SaaS product.

Three of the most important factors in hiring a market sizing consultant, and a new alternative: Scalepath's B2B market sizing and segmentation software.